Chong Kopitiam

INTRODUCTION OF THE BRAND
Chong Kopitiam is a family café located in Muar, Johor. Back in 1970’s, the grandmother of the family is well-known among the neighbourhood with her black noodle and kopi.

Thus, this café is founded by the grandchildren to reminisce the old good black noodle flavour. They are a young people whom are seeking breakthrough within tradition.

CHALLENGE
There are quite a number of kopitiams in Muar and serves mostly the same dishes.

OBSERVATION
Most of the kopitiam in the industry are moving towards Nanyang style, oriental or traditional kopitiam setting. The target markets are Chinese family, working adults and also people who are looking for a place to social.

SOLUTION
Working something out of the norm, we had created a minimal and timeless ago.